Humorist

The Humorist was established in 1922 and published by George Newnes, Strand, London. It was a large format weekly magazine containing stories and jokes based on cartoons with humorous stories and jokes. Its format was similar to that of London Opinion and was eventually merged by that title in 1940. In turn, London Opinion was taken over by Men Only in the mid-1950's. Cartoonists and illustrators who contributed included Arthur Ferrier, D.L. Ghilchik, Wallis Mills, Will Owen, Bertram Prance, William Leigh Ridgewell, Harry Rountree, Bert Thomas and Heath Robinson who drew a series of full-page illustrations of 'some new ball games' with examples such as 'foot golf' and 'squash polo'.

The 23rd August 1930 edition published a cut-out coupon on the inside front cover for 'Free gifts for everybody'. Readers could collect points coupons from George Newnes weeklies (Humorist, Tit-Bits, Woman’s Life, Lady’s Companion, London Opinion et al) and monthlies (Happy Mag, Sunny Mag, The Grand Magazine) to exchange for 'useful free gifts of quality and distinction'.

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